We were tasked to create a print campaign targeting in-market consumers, that leveraged the voice and tone of the core enthusiast. We selected five models – Camry, Corolla, Prius, RAV and Tacoma – and created unique ads that remained true to the overall look and feel of the parent brand. These ads appeared in both Car and Driver and Road & Track magazines. Scroll down to see all five executions.
Copywriter: John Naderi
Art Director: Philip Samartan
Agency: Saatchi & Saatchi LA
Client: Toyota
