A completely immersive 4D installation put users behind the wheel of Toyota’s Prius Prime in a futuristic world designed by legendary Hollywood concept artist, Syd Mead. I helped create a thrilling, story-driven VR-game featuring 3D painting - all curated to highlight the features of the all-new Prius Prime. The story literally let people experience what the new Toyota Prius Prime is like and draws attention to the car’s most important features within the context of the story. We debuted the work at Tech Crunch Disrupt and the activation earned an FWA Award of the Day.
Copywriter: John Naderi
Director: Jason Zada
Agency: Saatchi & Saatchi LA
Client: Toyota
