I helped create this this series of snackable feature highlight videos for both Toyota.com and a YouTube playlist. We were challenged to craft a narrative that spoke to the target demographic while highlighting the selected features. Shot over three days at the top of Mammoth Mountain, the result was ten informative videos that demonstrated the benefits of each feature in an engaging, entertaining fashion.

Copywriters: Justin Kaehler, John Naderi

Art Director: Dennis Atkinson

Director: Jake Banks - Golden

Agency: Saatchi & Saatchi LA

Client: Toyota