Yes, I wrote the book on Scion. I was incredibly honored to author the limited-edition book commemorating the tenth anniversary of Toyota’s youth-targeted brand. The client wanted an emphasis on the marque's model history and unique branding initiatives, which made the selection process particularly challenging for our team, considering the many great moments celebrated by this brand.

Copywriter: John Naderi

Art Director: Oliver Chan

Creative Director: Chris Harrington

Client: Toyota