REACH
This is where I really shine. As a lifelong enthusiast and working scholar of the game, I’ve proven again and again to spot the content that moves this audience, across print, social, television, film, advertising, motorsports, and live experiences.
Scaled Overboost.com from 26K to 225K unique visitors in twelve months. 8.6x growth on the first blog in the automotive space, years before Jalopnik or Autoblog existed.
Grew Super Street into the world's largest tuner publication, setting all-time circulation and revenue records.
Built the programming that drove HOONIGAN to billions of minutes of watch time, cementing its cultural relevance with a young, global audience.
Directed and produced Ken Block's Gymkhana GRID for ESPN's X Games, one of the highest-rated events of the 2013 broadcast.