The Impossible Quest: A fully immersive 4D installation that put users behind the wheel of Toyota's Prius Prime in a future world designed by legendary Hollywood concept artist Syd Mead. I led the creative on a story-driven VR experience with live 3D painting, built so that every beat of the narrative surfaced a real feature of the car. We debuted at TechCrunch Disrupt and the activation earned an FWA Award of the Day.

Feature films for Toyota.com: A series of snackable feature-highlight videos for Toyota.com and YouTube. The brief: speak to the target demo without abandoning the feature story. We shot for three days at the top of Mammoth Mountain and came back with ten videos that made functionality genuinely entertaining.

Enthusiast print campaign: A print campaign aimed at in-market consumers in the voice and tone of the core enthusiast. We took five models (Camry, Corolla, Prius, RAV4, Tacoma) and built unique executions that still lived inside the parent brand. The work ran in “Car and Driver” and “Road & Track”.

Across the Toyota relationship, creative platforms I originated accounted for $1.3M in billings in a single year.