I revel in the challenge of building an IRL experience from a blank page. I helped bring both Japanese time attack and Gymkhana to the United States, which is why Ken Block and HOONIGAN tapped me to create a turn-key experiential motorsports event from scratch in 52 days, debuting live in front of a worldwide television audience at the X Games.

I assembled the team. We wrote the rules, built the timing and scoring model, designed the course, and made all of it work inside the pressure cooker that is live television. The result was one of the most-watched events of the Games.